View source for Brand identity

This page it the starting point for the development of a consistent Brand identity and Visual identity guidelines for lime Survey.

Brand identity development outline:

'''Brand Identity and logotype'''

Review what needs to be updated to visually make it more appealing to the target audience.
Update and revise the current logo & brand ID to a more modern look and feel.
 

'''Visual elements'''

Define the emotional connection we want to give users through images, joy, business, reliability etc. 


Colors

Typography

'''Communication form'''

Casual, formal, 1st person / 3rd person?

Online / Offline